https://www.williambiggs.co.uk/design-portfolio daily 1.0 2025-09-02 https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487689868884-W1ES2LWY805L0MJKLNR7/solution-evaluation-spreadsheet-1 Design Portfolio Click here to view the full spreadsheet https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696092579-S99IXM8LMR0MTXHNCBX9/Screen+Shot+2017-02-21+at+16.51.14.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696086450-72YOFPU2XGE7B97QGW5S/Screen+Shot+2017-02-21+at+16.51.17.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696096093-YQC6I1ZU0A10QJGCP5O5/Screen+Shot+2017-02-21+at+16.51.25.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696102011-CK6E2W4KSUML7AD7NT1J/Screen+Shot+2017-02-21+at+16.51.29.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696102927-US5CYM7PPOKGJOZC6TZ2/Screen+Shot+2017-02-21+at+16.51.32.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696111048-SGKS4UJWV8OLYXGKCVW1/Screen+Shot+2017-02-21+at+16.51.36.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696109708-LU8P0BAOPJ64SNTVCYER/Screen+Shot+2017-02-21+at+16.51.39.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696115245-NM4Z13S5R597M3SF33NS/Screen+Shot+2017-02-21+at+16.51.48.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696117857-NUNPIMI9UPWJWB4QTLKC/Screen+Shot+2017-02-21+at+16.51.54.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696121223-SMUOBAC6KCHCOS5EHDE2/Screen+Shot+2017-02-21+at+16.51.57.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696124815-TVZ85MLCXQ7RK0XD6P08/Screen+Shot+2017-02-21+at+16.52.01.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696133432-0Y0NLESISPMD2N8VUCTF/Screen+Shot+2017-02-21+at+16.52.05.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696134651-7EUO8895OEX66PBSPGDI/Screen+Shot+2017-02-21+at+16.52.08.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696139793-M42TZGVTFFKIUKRI03KS/Screen+Shot+2017-02-21+at+16.52.11.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696142795-54EFPXWT3ZTHWGNYWW0W/Screen+Shot+2017-02-21+at+16.52.14.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487696146468-KL3WRFDFKTOYOFNTWXM1/Screen+Shot+2017-02-21+at+16.52.27.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487694120937-C6KKVQICTAVB5OL1V3GE/wireframe Design Portfolio Dashboard wireframe https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487679994006-8XTVCMW5PH9LDXA5QLRW/girl-effect-brand-photo Design Portfolio What's different about Girl Effect is that they reach their audience through culture, brands, technology innovative research. This fusion of technology & creativity with more established charity practices is quite unique to the organisation. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487691876594-15ZIF76U32MY0AN584PJ/image-asset.png Design Portfolio System principles identified through research https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487694628367-6Q5R19NS207LGO3E2AS6/GirlEffect_KMSDashboard_Wireframes_GenericDashboardLayout.JPG Design Portfolio - First round sketch https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487694621760-XBOP1CK95SC8AKI9UZEK/GirlEffect_KMSDashboard_Wireframes_SearchResults.JPG Design Portfolio - First round sketch https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487703050229-DZ8ZEG6SQP99XAV8FNZM/responsive-mockup Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487685334455-362GVJUH4WREMOBYCBRV/diverge-feature-workshop Design Portfolio Co-creation workshop (part 1) in Ethiopia - pink post-it notes are challenges and yellow post-it notes are feature ideas. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487692580654-E2M7C397J4HW72UK9N6P/products-evaluated Design Portfolio A selection of the 30 products we evaluated. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487694441055-N3QM6Q84WSF259IXC71M/platform-architecture Design Portfolio Platform architecture & taxonomy https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487685269848-H6O7IZSBAG9EXGHCFU7T/card-sorting Design Portfolio Co-creation workshop (part 2) in London. participants undertaking the card sorting exercise. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487695121620-PVYBTC127KFCHTTTJV1F/recommended-solution Design Portfolio Our recommended solution and 4 alternatives (implementation costs have been removed) https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487788400550-GKEYSZMJENVGCJETCZ5K/image-asset.png Design Portfolio A diagram showing the switching process We designed a simple step by-step guide to the switching process to inform users what the process is and overcome concerns we knew customers had e.g. how long it the process takes, if they have to do anything else and if they might be without supply during the switch. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487788336738-SSW3N3GSMVTNUPLXA2C8/Screen+Shot+2017-02-22+at+18.28.23.png Design Portfolio Highlighting key tariff information e.g. savings We made key tariff information such as monthly & annual savings much more prominent on the page, as this was the most important information to customers and a key motivator to switch. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487940485939-C2F4P8WRSE4LOB1JHQN8/04-iphone-mockup.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784843283-UU6HF74GNNBAX7Q2UFLP/IMG_8058.jpg Design Portfolio Overview of our wall with 9 sets of sketches & 36 individual design ideas. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487781057373-EKCJ2DUEVSO7RZ3WHX5L/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487782232271-MEPFUQ7EI0UB0OY6YHT5/workshop-monday Design Portfolio The sprint team on day 1 - we worked predominantly in all day workshop sessions with a team comprised of both Beyond and MoneySuperMarket. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487788378643-DVB18W0QTJT4QPNPTVMA/Screen+Shot+2017-02-22+at+18.28.26.png Design Portfolio A sticky header with key information We designed a sticky header that would keep key tariff information on the page at all times, while the user scrolls down to fill out the form. Keeping the supplier logo on the page reinforced that this form is linked to the provider rather than MoneySuperMarket. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487785269435-FUAKDGWKO21JMMRIG4VD/image-asset.jpeg Design Portfolio Close up of a design showing the stickers that were used to vote. The sketch in the middle (below the one in blue ink) is my sketch showing the supplier branded header area - this made it through to the prototype (shown further down the page). https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487786516527-O2YVUGO2U4OM3YG1LIYP/Desktop+Landscape+Copy+2.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487786516072-6KVD0AYZ2C3S7J8IJQGQ/Desktop+Landscape+Copy+3.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487786519713-4C9UPS9JNJG4S1PMSSPQ/Desktop+Landscape+Copy+4.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487786520169-4DHM5MT7MGMESYQ3YCRQ/Desktop+Landscape+Copy+5.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488204650156-W4DU7AIV4GGL632RJNTB/image-asset.jpeg Design Portfolio The current 4 step energy switching process. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487788360315-YFMK5FEAGLBGVEQ7ISHU/Screen+Shot+2017-02-22+at+18.28.21.png Design Portfolio Supplier branded header area We made the energy supplier's branding much more prominent to make the user feel they are now interacting with the supplier and that they are only one step away from confirming their switch to their chosen tariff. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784404644-KRGTSH9AQXNVKN3S9H9P/image-asset.jpeg Design Portfolio The team evaluating the different questions being asked by each provider to try and achieve a consistent set. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487785326478-Z1HP6YSB9M0TSON933E3/image-asset.jpeg Design Portfolio Our proposed features mapped against Value (X axis) and Effort to prototype (Y axis). The coloured circles show which page (or step in the process) the feature could live on. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784526562-70U9GMST31DVY2UJ1CN7/IMG_5598.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784533510-HC0F6CJFUKB6YL9QYNPM/IMG_5599.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784546128-AP6HYH8WFWX82TT51181/IMG_5600.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784557643-KCL5WJ3K0YAUPSI26MF4/IMG_5601.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784571554-Q0V9A2L49H0IU543053T/IMG_5603.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784586946-AJOC5X1IX3X7340J19JY/IMG_5605.JPG Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784188196-LERC985LSZBJCOMBQSEQ/Screen+Shot+2017-02-22+at+17.21.59.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784184714-2K25LH4K0J8TNXV4HWV7/Screen+Shot+2017-02-22+at+17.22.01.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784186715-X8NMX6L58QYYLLREFZDR/Screen+Shot+2017-02-22+at+17.22.04.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487784188080-BLYUKXXC09118GYTDZCU/Screen+Shot+2017-02-22+at+17.22.11.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488280504796-GS9VSBPOZXJMCB1F9LHE/travel_insurance_designs-06.jpg Design Portfolio Defaqto star ratings To help users get a sense of policy features at a glance and add credibility to unknown brands. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488278913806-DE9BCXWCLPDYCN0PMHCV/DSC_0070+%282%29-1227.jpg Design Portfolio Our visual designer Neil grouping our How Might We Post-it notes. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488216705450-2TICOCDVOIVGE9CPFLQE/conversion-analysis Design Portfolio Screenshot of our conversion analysis showing the various steps in the user journey and the percentage of users that proceed to the next step. Highlighted is the Results page that had the lowest conversion rate. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488214620535-Z19TKH67WQVJWO6FD3T2/image-asset.jpeg Design Portfolio The core sprint team reviewing the data & insights on the first day. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488302646622-ZCGLRN1DGVYOF75563SX/AAEAAQAAAAAAAAM8AAAAJGQwMzJiNTRiLTRkMTItNGI2Mi04NTY3LTA3NzljZmVjNDQ2Mw.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488216819409-T4FUPJG8F4EHWLM41BXK/experience-evaluation Design Portfolio Notes from our evaluation of Compare The Market (CTM) shown left and MoneySuperMarket (MSM) right. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488279783829-XYGXN7LRSU8BO6P2IQPC/travel_insurance_designs-03.jpg Design Portfolio Updated loading screen That reassures customers about credibility & trustworthiness of many brands which aren't well known. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488280581306-D3EBCSMOZF9AJE9NFUEV/travel_insurance_designs-08.jpg Design Portfolio Customer claims experience feedback rating Displaying information about customers’ experience when they had to make a claim with the insurer - enabling users to make informed decisions. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488279768740-OSPXO57RMEU7S026AG5K/travel_insurance_designs-01.jpg Design Portfolio Updated email field copy That lets users know why we ask for their email address - to send them a quote summary email. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488279937978-7A5P7H07HLRS5PVBGTVA/travel_insurance_designs-05.jpg Design Portfolio Personalised policy sorting To help users find the right level of cover for their trip we are surfacing policies frequently purchased by other customers going on a trip similar to theirs. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488216922768-JHO7LJ7QFKPOJ5GFLMJL/sketches-low-fidelity Design Portfolio Close up of one of the "Crazy 8s" drawn by the team, showing an A3 sheet folded into 1/8ths with a mobile screen shown in each section. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488284528014-2ETXF5DUPD23HEZSY3SB/travel-insurance-wires Design Portfolio An early iteration of our high fidelity wireframes showing the results page with an initial design for the sorting options (shown near the top of the leftmost design). Policy detail shown middle and Help screen shown right. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488468781139-SDETE5EDEM6LM7SJ7XSE/user-testing-camera Design Portfolio A still from one of our user testing video recordings https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488215345137-CBFT8GQXEC10303U8K8Z/MOCKUP.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488276760913-QSWJ4Z0AR8LHT5TCVMVB/user-testing-session Design Portfolio One of our user testing sessions, photo taken from the observation room where others were taking notes and watching via the camera feed. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488279899808-H040A9UAV2EWD1S7WWK7/travel_insurance_designs-04.jpg Design Portfolio Prominent sorting options To encourage users to find the right level of cover for their trip we added 3 sorting options: Price (cheapest first), Defaqto rating (highest rated first) and Popular for a trip like yours (see right). https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488216595057-RYY7H1XAPGA0IWDYOOEE/current-user-journey-7-steps Design Portfolio 1. Travel Insurance landing page. 2. Question set. 3. Loading screen. 4. Results page. 5. Policy detail page. 6. Application page. 7. Purchase page. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488816639839-M96SKTLFFA6S9N6SFOR2/content-calendar-analysis.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488816087773-W0224Y3ALS086XH8LL23/virgin-group-numbers Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488805016245-GVB0B626HSYGS5FQMF1I/content-theme-performance Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488815867831-UMG71188638QA4AID1DT/workshop+session Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812867910-NKIE4NM485422ZZH6OYL/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488898894424-P5PRRJCY0GMKYTWS5V7W/designs-1.jpg Design Portfolio InFocus themed navigation showing latest theme, latest articles & recent themes (only available on desktop to minimise load time on mobile devices). https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812893693-JHZLDJ5BDN3FGFQR5P73/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488804493831-4XX7COWZGIHKHSZZM4GL/virgin-content-strategy-themes Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812578017-JXFGWHYJPEAUU6VGE8E8/updated-site-architecture Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812852896-P4UBDBPSI7CK6GSM2QKU/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488898921301-VCMA3MYL6O5QBYF1144T/designs-3.jpg Design Portfolio Video template will fullscreen player. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488816855946-OUPXFFZTKP4KSKD9LCQD/content-performance-analysis Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812003826-6IUM6FP72UTRPDD03RAH/device-mockup.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488805033206-8BZCYD96YVTTEXOA8LPT/shares-by-content-format Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488804592339-ZGY0CF7KNK9QI3IRNPMS/user-journey-overview-map Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488812827232-LR6FU0IPV2AB3QKQM3B5/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488898910534-VGRH2TE263SUSQ7W12OD/designs-2.jpg Design Portfolio Watch menu showing the latest video content from across the site (only available on desktop to minimise load time on mobile devices). https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488898922863-KI70KVRETOMLZ7L0EDK2/designs-4.jpg Design Portfolio Discover Virgin landing page. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955095998-OVL7LHXEEX4LXPK6XATT/image-asset.png Design Portfolio A redesigned results page that clearly differentiates between 2 types of policy We showed users 2 options, policies they could ‘Buy Now’ for the price shown, and those that needed a further application on the insurers' site - ‘Apply Now’ policies. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487936376663-LXDWO1TKPBW8BEZKKT7L/provider-sites-not-mobile-optimised.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488193851975-LJX4HT2PR7CSW2P4C4UE/insights Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955156053-IHRV8EIH46HD29MTCUNL/image-asset.png Design Portfolio Edit policy filters accessible at all times Allowing users to edit their cover without leaving the results page. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955367231-DUOWCERJD0IIWFTBFSZO/image-asset.png Design Portfolio Highlighting the cheapest Buy Now & cheapest Apply online policies Allowing users to decide based on the product price and time required to apply for a product. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487938063070-YZA9WQ6LEH1JCEW0L14U/image-asset.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487936362161-JZV1SZSWKRK384JTVJNV/existing-5-step-journey.png Design Portfolio The current MoneySuperMarket Life Insurance comparison journey (note that the final screen "apply online" CTA takes the user to the chosen insurers' website where they complete the application/ purchase journey. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487954845701-60924ECL562NVF1LQRMC/image-asset.png Design Portfolio An updated question set that shows we understand users and their motiviation to get life insurance We asked users why they are looking into life insurance, to demonstrate that we understand their needs. This could also be used to personalise the QS e.g. selecting decreasing term for users who indicated they want to protect their mortgage. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955406787-VQP3IUT3FOBU4XAJUB2P/image-asset.png Design Portfolio Simple, glanceable product ratings - provided by Defaqto Enabling users to understand the quality/ features of a product with a simple glance at the number of stars. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487953800053-R1K9IO8218NVYIY1YKER/wireframes Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487954775386-6JXG3T9LVEBUPPF9PGVE/Screen+Shot+2017-02-24+at+16.43.51.png Design Portfolio A landing page with messaging targeted to customer motivation and key policy features To communicate the benefits and purpose of having life insurance as well as reasons to compare with us and top level product information. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955028570-9MCF5B8OEXP828U70E07/image-asset.png Design Portfolio A loading screen that communicates product features and brand credibility Demonstrating the strength and trustworthiness of products/ brands, especially those that might be less well known. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488194957515-LUWPHZ9OJ5FT04F0HRWO/confused-experience-1-of-2 Design Portfolio Our notes on the Confused.com life insurance experience showing the sequence of questions required. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487940759073-GRSII2CMPWIXIXK08L93/how-might-we Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487952942552-NJEAY8M75UHUDLZVY8RG/MOCKUP-designs.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487940208850-ETRL2CHIE8PMK2SAQOR1/user-testing-session Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487938097766-O2SVH95FUOD9PN5HQ515/File_003.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487955209818-MUUS772UJY4BUA7N1PRJ/image-asset.png Design Portfolio Updated policy module with key product information Helping users to select and compare policies by providing them with top level information including the percentage of claims paid out by this insurer. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046721344-UXUFIPG9CVZ1HT7LDYI8/image-asset.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046808476-WHGE0MQI6H3R920DJ38P/visual-design-visual-3.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046790675-4SE7SA1C8HLTE1QXGEFC/image-asset.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046685389-YON3I8DDMVSIPYA2XV59/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046840299-JIPLPHW41J2M3BO9Z1ZP/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046666277-OSXNYURJ4R7ZCXXJ15SU/visual-design-visual-7.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046745898-N4NQ9MT8030ZW1WJM974/image-asset.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046670110-NXHATT7DUQGSPLHVBZ1K/visual-design-visual-6.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488047235588-TJ5EAP4HNWNMBJRDLREB/image-asset.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1488046876566-OZT5S856UBI5L7O3WQHC/Screen+Shot+2017-02-25+at+18.15.00.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1498727864359-HY1XF6GP30ZQ0ZF6PMKG/03.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489164267125-V7S8ZGSJI2VXSU7UQC88/people-coffee-notes-tea.jpg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766282419-YR5K9XKTD4RNNG1L29GL/image-asset.jpeg Design Portfolio Surface level gameplay The interface is designed to facilitate instant access to games from anywhere in the site, using a sophisticated recommendation engine to encourage discovery of new games. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489163403264-I3A31J7J677PDNFDKGKP/global-template-structure Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489151688554-5WUUHCR4VQKML1238917/image-asset.jpeg Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766673565-FMRGS0TC4J7UAQHUINLJ/image-asset.png Design Portfolio Personalised Promotions Promos, offers and bonuses are served to the player on arrival and bonus progress can be tracked through the performance dashboard. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766031571-71E0EYZ6O4IT5JLTF6WT/responsive-layout Design Portfolio Re-defining the online casino for the elite player of tomorrow https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766595591-99ZLK5MAWDK2T26Z6ZPA/customisable-interface Design Portfolio Customisable Interface A customisable interface allows users to configure their game screens with their favourite games and game types all through a simple off canvas tool. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489160095569-2YPJSN96RQK5P1ARU4Y3/signup-onboarding-1.jpg Design Portfolio Registration & on-boarding 1/4 - Homepage for new user Messaging and offer, immersive brand content focussed on converting a new user. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766374930-1SGGH7Q3FWPYQNQL67QV/image-asset.png Design Portfolio Player On-boarding The new player on-boarding process encourages users to to personalise their experience through gaming preferences and selection of skill level. The interface then responds to the criteria and delivers a tailored experience. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489151017274-KLDAQDAHV9CPAJ0C0B96/maria-casino-screenshot.png Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487768696464-G792LJX24UXG0FENLFCV/image-asset.png Design Portfolio The new product VS The old product https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489160110248-71GJC84KOOJ3N10WMIJF/signup-onboarding-4.jpg Design Portfolio Registration & on-boarding 2/4 - User signup step 3/4 Simple, frictionless form with inline validation and bonus incentive shown as last step. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487768153274-D51Z2Y0OXHF7W68VFT0C/image-asset.png Design Portfolio The mobile (web) experience showing (from left) my wallet, registration & on-boarding and player homepage. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489160418137-AM7ANGBZ1Q4TJSV84S4S/casino-game-selection-categories Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489160100404-WRNSGIQA53GS5PRUDVD2/signup-onboarding-2.jpg Design Portfolio Registration & on-boarding 3/4 - Key feature tour Guiding users to their first deposit (conversion) within the context of a short product tour that introduces key features. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489160105385-SVI8FXYLHMUYHZPZNW33/signup-onboarding-3.jpg Design Portfolio Registration & on-boarding 4/4 - Set your preferences Encouraging users to explore other games by customising their interface and choosing categories they like. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766459409-3MWYSGL26EB7SHMYFOJT/performance-dashboard.jpg Design Portfolio Performance Dashboard A first of its kind player performance dashboard allows users to track their performance metrics including wins, deposits and success trends, in turn promoting responsible gambling. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1487766933074-L0AWDJ5GDQWA8DP8YOMB/image-asset.png Design Portfolio Multi Platform The product is available across desktop, mobile and tablet and in native versions. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1489163451317-967PLAIMU2VUL4IPGUI5/initial-ideas-mobile Design Portfolio https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/29c0339f-647d-41dc-ac38-7013fe4a85b5/image002.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/6a8f3b8b-7359-44a9-9aa1-4547e583410c/Computer+vision+theft.png Design Portfolio - Make it stand out How might we use computer vision to detect and prevent product loss (known as shrink)? This led to a faster and more accurate shrink detection system when compared with the bagging area. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/b2f1ce2d-3d5a-4a9c-91c6-8c1f77f357a5/basket+legacy.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/98971860-aa52-48ab-8a1e-6b999853a6a0/Accessibility+mode.png Design Portfolio - Make it stand out How might we make our checkout accessible for users with reduced vision - by working with accessibility organisations? This led to one of our visually impaired research participants saying our new ‘accessibility mode’ meant he would be able to shop for himself rather than having someone shop for him https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/a282fb27-d795-4402-b27a-c7f9faf21d9b/1-A+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/e78122ae-3e45-41e7-9c1a-b80a91494773/Screenshot+2023-08-30+at+13.48.19.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/f3f44254-8b47-4a0c-8319-b39fda1336c8/1-A.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/21cb1b36-1672-4242-aabb-3365ed4cc33d/tills.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/aaf35f54-6431-4a7d-9f33-2e851acefa4c/1-B.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/31386441-763e-4a24-ac87-633859cdaef0/1-B+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/fea80fea-1061-451f-8d0d-067c2b00f660/Soup.jpg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/d7b8d142-9ce3-457a-894b-d05ee7bea36b/shutterstock_2010638675-1-scaled.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/90ebae11-9c8d-4379-8e9d-ddb8432b0305/Sprint.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/5e4e3422-7893-45ac-96cc-3e49f2b652b0/2-A+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/d2531bef-a548-46bb-b783-f87f9dad2e45/slide.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/2099da55-af08-466c-ae0f-65b14408224d/UX+research.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/639ad0f4-9ba9-4e8a-8a90-45e8e01178e4/2-B+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/3b20224c-e09d-4580-8098-e99997f52830/image001.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/5da525bd-f1a9-42e4-a7ac-16dba8e456f9/1-C.png Design Portfolio - Make it stand out This design was more balanced and included an area a the bottom for item quantity, amount saved and total price https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/14d530ca-7e9f-4640-be3e-b123afe0cb4f/Tesco+Till.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/f17d7697-4324-4d89-90f9-ec3a0dc6df70/1-C+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/b9f8026c-4807-4228-9228-41c6c2e446e4/flowers.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/181de42e-6e58-4efa-8099-27bfaf4ca567/Screenshot+2023-08-30+at+14.50.21.png Design Portfolio - Make it stand out Here are a selection of designs from sprints I led focussed on different problems like: How might we provide easy access to frequently purchased loose items e.g. croissant? How might we grab the attention of a store Colleague to come and assist this Customer with age approved items like wine? How might we communicate different types of discounts (e.g. Coupons, Colleague discount, offers)? https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/fb2b12d9-ef70-43c2-84b6-b50b72b7095e/Get+go+store.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/f7d59ebe-5e89-49c8-88ff-5a6d9a25fc93/Amazon_Go_in_Seattle%2C_December_2016.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/7481226a-0b0e-4146-bb36-44be0938698c/Cash+management.png Design Portfolio - Make it stand out How might we cut the cost of managing cash across the thousands of checkouts which still accept cash? This was one of the most complex projects I’ve led, involving integration with a complex in-store process and sophisticated hardware components which were prone to error. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/c6ec4fe0-27b5-44a9-8fe5-62c9b720efaf/2-C+gif.gif Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/fd8c5232-ccde-4acf-9a93-a4bda7f7b119/5.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/16c9f34c-d047-4267-9ce5-62ca1686b4b3/4.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/2ea6ab3d-8f63-497b-825d-084aa953ffd8/Screenshot+2023-09-01+at+15.40.45.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/d57a1bfc-e84a-4174-b745-cce45ce06c28/AIG.jpeg Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/a8ac4624-cb28-46f8-be35-08ae5455bb72/Screenshot+2023-09-01+at+15.16.25.png Design Portfolio - Make it stand out Using AI to recommend the right level of cover https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/1b7b5720-a0b2-4807-9acf-838094bfe1e3/Screenshot+2023-09-01+at+15.16.46.png Design Portfolio - Make it stand out Providing optional questions which would allow the customer to save money by answering more questions https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/ee5c20a9-bc34-4480-8bf8-b2f2ee3fb4be/6.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/8b57a695-b509-42a9-bd72-cfdf86899981/Screenshot+2023-09-01+at+15.15.38.png Design Portfolio - Make it stand out Populating company data from external sources https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/997e2c9d-9a9d-4b37-9f94-d379991eb959/Screenshot+2023-09-01+at+15.49.31.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/c423c0ce-3769-4c96-8a5b-0c7e9a2fc3dd/3.png Design Portfolio - Make it stand out Capture more data through platform - this would allow AI team to optimise and enhance their models https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/72a6ed3c-8d7f-4406-b340-e8d37f16b4f0/1.png Design Portfolio - Make it stand out Embed AI models into products - this would enable more accurate risk calculation and pricing https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/8527254d-b90e-4684-ab89-48c69545698c/2.png Design Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58aad85dff7c50f538eee286/631c60e6-5c36-43a5-83a6-68b80baad519/whiteboard.png Design Portfolio - 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